Speakers/trainers

The DIRTT Project® Live!

Instructors

Rena Striegel

Rena Striegel
Transition Point Business Advisors

Megan Spain

Megan Spain, CFP®
Lincoln Financial

Ron Rabou

Ron Rabou
Rabou Farms, Inc

Chris and Darci Payne

Chris and Darci Payne
3B Hay and Straw

George and Deb Crave

Deb and George Crave
Crave Brothers Farmstead Cheese

Louise Malecha

Louise Malecha
Malecha Enterprises

Todd Malecha

Todd Malecha
Malecha Enterprises

Steve-Henry

Steve Henry
Longview Farms

Jenni Brown

Jenni Brown
NutriQuest Business Solutions

Chris Hodgson

Chris Hodgson
NutriQuest Business Solutions

Justin Plate

Justin Plate
Forge Financial and Management Consulting

Matt Roberts

Christopher Proskey
BrownWinickLaw

Wally Thomas

Wally Thomas
Morsen Services, Inc.

Mark Stock

Mark Stock
BigIron Auctions and Realty

Christopher Nuss

Christopher Nuss 
BrownWinickLaw

Katheryn Thorson headshot

Katheryn Thorson
BrownWinickLaw

Advisory Panel Members

Nancy Brannaman

Chris and Darci Payne

Karen Maanum

Karen Maanum

Ron Rabou

Ron Rabou

Todd Malecha

Todd Malecha

Rena Striegel

Rena Striegel

Rena Striegel, creator of The DIRTT Project, is an internationally recognized business coach and consultant with more than 20 years of experience working directly with farmers, ag leaders, senior executives, and entrepreneurs to identify and implement strategies that create growth and profitability. As President of Transition Point Business Advisors, she leads client projects in the areas of strategic planning, business succession, continuity planning, and employee/leadership development.

Her talent lies in helping business owners and executives make connections between concepts and application to help them achieve the level of operational excellence that allows resources to be focused on growth and transition rather than on fixing problems.

Her direct and honest bottom-line approach has helped the leaders and management teams of farms and agribusinesses across the U.S develop and implement plans for transition while improving their overall performance through clear executable strategies and higher employee contribution.

Her practical and often humorous approach to leadership makes her a sought-after keynote speaker at conferences.

Rena grew up on a dairy and hog farm in What Cheer, Iowa. She is a certified business coach and holds an MBA from the University of Iowa. In addition to her hands on work with business owners, she hosts the Ag Inspo podcast and is a frequent contributor in farming publications such as Top Producer Magazine, Progressive Forage, Farm Journal, and Cattle Business Weekly.

Megan Spain

Megan Spain

Megan Spain, CFP®, graduated from Auburn University summa cum laude with a B.S. in Finance and Marketing in 2008. In 2016, she obtained her CERTIFIED FINANCIAL PLANNER™ certification (CFP® certification) from The American College. Megan is Series 7, 66 registered and insurance licensed in multiple states across the country.

Megan has been doing planning for small business owners and other professionals for the past 10 years. Her team of advisors work diligently to create financial plans to help their clients accumulate wealth, reduce taxes, and continue a legacy for their families. Through comprehensive financial planning, she focuses on the needs of her clients’ to create a unique plan to help meet their specific goals and objectives. Her goal is to establish long lasting relationships with her clients and their families. These long-term relationships help to provide clients a sense of security for their future and the future of their family and operation.

Megan has always dreamed of owning a ranch, her love of horses and the outdoors is in her blood. Her dreams and farm experience have fueled her passion for helping agribusiness owners and multi-generational farming operations address their concerns over growing their operations, retirement planning, and succession and estate planning.

In addition to her work with business owner and professionals, Megan supports several non-profit organizations such as Special Equestrians, National MS Society, St. Jude Children’s Hospital, the Community Foundation of Greater Birmingham, and the YWCA.

Megan Spain is a registered representative of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies.

CRN-3985669-121521.

Ron Rabou

Ron Rabou

With over 20 years of speaking experience and work with audiences of all ages and backgrounds, Ron Rabou is a breath of fresh air. Not spit-polished ready to deliver a canned message, Ron offers a non-traditional approach that is enjoyable, refreshing and thought provoking. Scrapping the “I talk, you listen” approach, his presentations are interactive, fun and enlightening – all things needed in our sometimes overwhelming lives. Not profound for the sake of being profound, but just good common sense that helps bring clarity and simplification to a world full of sophistication and complexity. He is a voice of reason in a time where change is thrust upon us and the fast pace of our lives dictates our priorities.

Ron is a true entrepreneur with a career thus far that includes vast experience in speaking, communications training, public relations, fundraising, foundation and private business experience. He is co-author of a self-help book, “Keep it Simple: The 12 Core Values that Lead to Personal and Professional Success” and in his second book, “Make Your OWN Way”, shares his personal story of family farm transition and how to move forward in a changing world. He is also the past host of the radio program, “ReThink on the Radio”. He owns and manages multiple companies, including an organic wheat farm, numerous real estate interests, a music production company, and a hunting and guiding business. He is a member of the Cheyenne Rotary Club and a graduate of the University of Wyoming and resides on his farm near Albin, Wyoming with his wife and 3 sons.

 

Top Producer of the Year – 2019 FINALIST 

Ron Rabou

Chris and Darci Payne

Chris Payne and his wife Darci each grew up on a farm but never thought they would own a farm of their own.  Chris worked for a local farmer and Darci as a bookkeeper for a CPA firm.   After some unexpected medical issues, the mounting bills precipitated some major changes to their livelihood.  Chris knew his employer wasn’t too far from retiring so we acquired a small loan from family and put a down payment on a tractor and baler.  While still working full-time for his employer, 3B Hay & Straw was founded as a side hustle.   When his employer retired, Chris was able to lease a portion of those acres to start his own farming adventure.

Over the last 15 years, the farm has undergone tremendous growth.  The Payne’s knew they had to make some strategic changes to their business to accommodate the continued growth and additional family wanting to come back to the farm.  During their attendance at a “The DIRTT Project®” seminar, they realized that was just what they were looking for and the next steps started to fall into place.

Chris and Darci have been working with a team of professionals to help guide them through the process of sustained growth, sustainability planning and succession planning for future generations.

The Payne’s reside in Ontario, Oregon and grow onions, sugar beets, corn, wheat, and alfalfa along with running an onion packing and shipping facility.  Two of their three children are back on the farm as of this spring with one still in high school.  They have one grandchild.

George and Deb Crave

George and Debbie Crave

George Crave is President of Crave Brothers Farmstead Cheese, LLC. He oversees the plant management and cheese production. George is a licensed cheesemaker and has traveled to Italy, France and Switzerland to study cheesemaking and affinage.

George and his family own Crave Brothers Dairy Farm. For over 20 years George was in charge of the dairy herd and milk quality at Crave Brothers Dairy Farm. In 2001 he began managing the building and development of Crave Brothers Farmstead Cheese. In 2002 the farmstead cheese factory was completed and the first cheese production began.

George is a 1978 graduate of the University of Wisconsin-Madison Farm & Industry Shortcourse. George served on the Council for Agricultural Research, Extension & Teaching (CARET) for the UW-Madison College of Agriculture & Life Sciences. He is a founding member of the Professional Dairy Producers of Wisconsin. George is a member of the Wisconsin Cheesemaker’s Association and the Wisconsin Specialty Cheese Institute.

George and his brothers were recognized in 2008 as World Dairy Expo Dairymen of the Year, in 2010 by the Wisconsin Dairy Business Association as Advocates of the Year, in 2017 as Wisconsin Family Business of the Year and in 2020 as Wisconsin Master Agriculturists. They hosted the 2009 Wisconsin Farm Technology Days, a three-day outdoor farm show with 80,000 attendees. In 2018 George was inducted into the Guilde Internationale Des Fromagers. George is a 4-H leader and member of Holy Family Catholic Church. He and his wife Debbie have three children – Patrick, Brian and Roseanne and one grandson – Dominic Crave.

Debbie Crave is Vice President of Crave Brothers Farmstead Cheese, LLC (CBFC). She manages administration, marketing/sales, and public relations for CBFC.

Debbie Crave was selected as the 1981-82 Alice in Dairyland, and in that position she worked as a marketing specialist for the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). She continued working for the Marketing Division of DATCP for 15 years. Among positions she held was Director for the International Agri-Business Center, where she traveled with the Governor on overseas trade missions promoting Wisconsin agriculture and exports. She worked closely with the other Midwestern State Departments of Agriculture on many agricultural marketing and promotional programs.

Debbie joined the Wisconsin Milk Marketing Board (WMMB) in July, 1998, working in the Producer & Board Relations area and in Marketing as Director of Events/Communications.

She began working for Crave Brothers Farmstead Cheese, LLC in 2001.

Debbie graduated from the University of Wisconsin–Madison with a Bachelor of Science degree in Forestry and Horticulture in 1981. She presently serves on the UW Madison College of Agriculture & Life Sciences Board of Visitors.

Past Board affiliations: World Dairy Expo Board, Thrive Board, CARET rep for UW Madison College of Agriculture, the Wisconsin Specialty Cheese Institute Board, and advisor to the Professional Dairy Producers of Wisconsin Board. She also served on the Wisconsin 4-H Foundation Board and the WALSAA (Wisconsin Ag& Life Sciences Alumni Association) Board.

Debbie was a 4-H leader for the Portland Boosters 4-H Club in Dodge County and past 4-H member from Turtle 4-H Club of Rock County. She was born and raised in Beloit, Wisconsin. Debbie and her husband George reside on the Crave Brothers Dairy Farm in Waterloo, Wisconsin. They have three children- Patrick, Brian and Roseanne, and one grandson-Dominic Crave.

George and Deb Crave

Louise Malecha

Louise Malecha with her husband, Todd, own and operate “Malecha Enterprises” which includes: Malecha Dairy, Malecha Farms, Precision Pumping and Malecha Sales.

Louise, HR and Dairy Manager, manages Malecha Dairy and oversees and leads all human resources responsibilities for the dairy. She also mentors several key people within the dairy, to ensure a positive and productive work envirnoment will remain in effect for future years to come.

Louise has homeschooled all seven of their children, which has been a strong foundation in her leadership skills.  She contributes her success to her husband, Todd, and her raising and teaching their children in the agricultural lifestyle, which has given them a strong work ethic and leadership opportunities.

On January 13, 2021, Louise became an International Best Seller when she launched her first book, “Going to Papa and Nana’s Farm”. Her plan is to write a series of children’s books educating the world to what really happens in the agricultural world through the eyes of children.

Louise now enjoys time when she can brighten her grandchildren’s imagination and bring it to life by showing and teaching them activities on their farming operation, as she did her own children.

Louise has a strong passion for teaching, mentoring, health, and fitness.  She believes by a person taking care of their health, it will make a positive effect on their business.

Todd Malecha

Todd Malecha

Todd Malecha is the President and Visionary of Malecha Enterprises, a dairy operation in Southern Minnesota that encompasses 2,300 head of cattle, Precision Pumping, an agricultural and environment pumping operation, along with custom straw bailing and chopping services.

Over the course of my career I have developed a passion for achieving goals, growing businesses, and creating new markets. I enjoy the opportunity to identify and cultivate talented leaders within our organizations, and providing servant leadership to aid them in reaching individual and company goals. With a family-first approach I continue to add value and ensure the viability of our operations for generations to come.

Currently my wife and I own and operate four business units, all based at our home/office near Villard, MN. We began our business when we were married in 1989. At that time, we had a Ford Taurus automobile, lived in a $1,000 14′ x 70′ trailer home and had $5,000 of medical bills. Through hard work, creativity and tenacity we have built a substantial agricultural business focusing in both production and custom services. Today, two generations are active in the business. We have seven children. Five of them, and one in-law, have key roles in the businesses.

I am fortunate to have learned from and developed mentor relationships with thought leaders and professionals spanning multiple disciplines all around the world. I believe in continual education and learning, formally and informally, to further my knowledge and effectiveness.

Todd Malecha

Jennifer Brown

Jennifer Brown, CPA: Jenni is a Director at NutriQuest Business Solutions.

The NutriQuest team is dedicated to helping livestock and row crop producers accomplish their goals by using proven business, operational and financial tools.

As a Consulting CFO, she is a key member of client leadership teams, providing real-time, metrics-based financial reporting and forecasting. Prior to joining NutriQuest, Jenni served as CFO and Controller for a company with operations in grain farming, swine, and beef cattle production. In addition to the finance function, she has experience in strategic planning facilitation, transition in generational leadership, mergers and acquisitions, and developing processes and reporting during periods of growth.

Previously, Jenni was a CPA with Ernst & Young in Chicago, specializing in financial audits of manufacturing companies. She graduated from the University of Northern Iowa with a BA in Accounting. She is a Certified Public Accountant.

To learn more:  https://www.nutriquest.com

Steve-Henry

Steve Henry

Steve Henry serves as CEO for LongView Farms. He grew up actively participating in the family farm operation. 

After receiving a Bachelor of Science degree in Farm Operation from Iowa State University, he worked as an ag lender in Nebraska for Farm Credit Services and then for Metropolitan.

Since returning to farm in 1988, Steve has taken advantage of numerous educational opportunities including the Ferguson Agri-Management Institute, Texas A & M’s Executive Program for Ag Producers and Purdue’s Top Crop Farmer Program. Steve has served on the Iowa Soybean Association Board of Directors, Heart of Iowa Co-op Board and is currently the President on the Farm Credit Services of America Board. Locally, he is involved in Rotary and Cornerstone Church.

Top Producer of the Year – 2021 WINNER

Chris Hodgson

Chris Hodgson

Chris Hodgson is a Consulting CFO at NutriQuest Business Solutions. With 25 years of experience in financial leadership roles within the manufacturing sector, he has dedicated his career to helping business owners make informed strategic decisions and enhance both financial and operational processes. Chris holds a master’s degree from the University of Iowa and has an inactive CPA certificate.  Before joining NutriQuest, Chris held senior financial positions in various manufacturing firms, where he built a strong track record of driving operational excellence and supporting strategic initiatives. His extensive expertise uniquely positions him as a valuable resource for livestock producers seeking to optimize their financial strategies and improve overall business performance.

Justin Plate

Justin Plate

Justin Plate is the Chief Operating Officer with over 21 years of experience in public accounting, and serves on the firms’s Executive Committee and Leadership Team.

When Justin isn’t serving clients through tax planning and preparation, he enjoys reading to continuously improve and hone his skills both in and outside of the accounting industry. He also loves to fish and participate in the various activities that his family is involved in including baseball, softball, basketball, and football.

 

Specialization – Tax Services

  • Extensive experience with S Corporation, partnerships, limited liability companies, and other types of business entities.
  • Tax planning for closely held businesses
  • Entity structure planning and succession planning

Certified Public Accountant (CPA) in the state of Iowa

American Institute of CPAs
Iowa Society of CPAs

To learn more: https://www.forgeahead.com/

Matt Roberts

Christopher Proskey

Christopher Proskey

I’m an engineer, businessman and attorney.  You could say I’m ferociously curious about a lot of things. As co-chair of the Intellectual Property (“IP”) practice group I use this natural curiosity, along with my education and experience, to help my clients solve complex problems, exploit business opportunities and minimize risk. As an engineer I’m able to understand your most-sophisticated technological advancements and the competitive landscape your business operates in. As a businessman I’m able to understand how your business operates and how the actions you take (or don’t take) impact your bottom line. And, as an attorney, I’m able to understand the risks, challenges and opportunities that your business faces every day. With this unique perspective, I can help you develop a comprehensive strategy to take your business from where you are today to where you want to be tomorrow.

My Approach

I believe in relationships. It’s been my experience that the strongest relationships lead to the best representation. Plus, it’s more fun to work that way. While my core-competency is in intellectual property, I tend become a trusted advisor to my clients and become their go-to person for all legal and business-related matters.  I see it as my job to not only provide the deliverables you need today, but to look into the future and anticipate your needs for tomorrow.  The best way to do this is by both of us investing in a mutually beneficial and trusting relationship.  I’ve had the pleasure of standing next to my clients on their best days, and have been humbled by my client’s trust in me on their worst.  It’s in these times of extreme that we’re both thankful for the relationship we’ve built together. 

More about me

I’ve been on your side of the table.  Prior to joining Brown Winick I served as General Counsel of QMotion Incorporated, a growing international technology company.  As General Counsel I helped guide the company through growth and all the challenges that come with it.  I developed and managed a portfolio of hundreds of U.S. and foreign patents and trademarks and managed a network of domestic and international licensing agreements.  As General Counsel, I also helped lead the successful acquisition of the business by a publicly traded international conglomerate.  I know what’s it’s like to run a business.  I know what it’s like to receive legal services.  And, I know what it’s like to pay legal bills.  These are experiences that have forever shaped how I serve my clients.

I’m originally from Long Island, New York.  I’m on my second tour of duty here in Iowa.  I came to Iowa the first time to attend Iowa State University (“ISU”) where I graduated with an B.S. in Industrial and Manufacturing Systems Engineering (“IMSE”).  I worked as engineer in the semiconductor and nanotechnology industry at Seagate Technology where I designed manufacturing systems for hard drives.  While at Seagate, I attended the University of Minnesota’s Carlson School of Management where I received an M.B.A., with studies focused on strategy, finance, entrepreneurship and management.  I returned for my second tour of duty in Iowa when I received an Opperman full-tuition scholarship to attend Drake University Law School, where I graduated with honors.  Now, my roots literally run-deep in Iowa as my wife and I are involved in my wife’s family farming operation in North-Central Iowa.

In addition to all of that, I’m a board member/advisor for a number of for-profit companies, as well as being a board member for a number of non-profit organizations. 

My Specialties

  • Intellectual Property
  • Patents
  • Trademarks
  • Copyrights
  • Intellectual Property Litigation
  • Business and Corporate
  • Mergers and Acquisitions
  • Technology
  • Manufacturing
  • AgTech
  • StartUp

 

Wally Thomas

Wally Thomas

Wally Thomas has an impressive 28 years of experience in agriculture banking, working with community, mid-market, and corporate banks. Throughout his career, he’s managed portfolios of production agriculture and agribusinesses worth up to $65 million. Wally has also served as a team leader, mentoring others, and as a faculty member at six Agriculture Lending Schools.

His involvement doesn’t stop at banking—Wally has been actively engaged in numerous community organizations and has completed formal leadership training at local, state, and national levels. He’s an avid user of FINPACK software for financial analysis and is skilled at interpreting reports from nearly all major financial reporting platforms.

Today, Wally is the CEO and owner of Morsen Services, Inc. (MSI) in Owatonna, Minnesota. Through MSI, he brokers agricultural real estate loans and provides farm business systems and succession planning consulting. With 40 years of dedication to serving farm families as an educator, banker, and consultant, Wally approaches every client relationship with the “heart of a teacher.” His positivity, focus, and significance shine through in all he does.

Mark Stock

Mark Stock

Mark Stock, along with his brother Ron Stock, is a co-founder of BigIron Auctions & Realty. As serial entrepreneurs, the Stock brothers are widely recognized in agricultural and business circles for their innovative approach to ventures and investments. Their careers have been defined by a focus on diversified agriculture, business services, and rural community development.

Mark is celebrated as a visionary who stays grounded in the pragmatic values he developed as a farmer. Currently, he serves as a Working Owner and Advisory Board member at BigIron. With a passion for auctioneering, Mark and Ron founded Stock Auctions, driven by their vision to revolutionize the auction industry and deliver exceptional goods and services to their customers. Under Mark’s leadership, BigIron has become a market leader, making a significant impact on the agricultural equipment industry and numerous other sectors.

Christopher Nuss

Christopher Nuss

Chris is a seasoned tax attorney at BrownWinick, dedicated to helping businesses and individuals navigate the complexities of tax law to ensure they pay no more in taxes or penalties than is rightfully required. With extensive experience in structuring transactions, planning compliance strategies, and advocating during audits and controversies, Chris provides clients with tailored solutions that balance opportunities and risks. By understanding clients’ businesses, goals, and challenges, Chris delivers effective and efficient guidance on taxation and business matters.

As Chair of BrownWinick’s Tax Practice Group, Chris leads and mentors a team of skilled attorneys, ensuring they provide top-notch service to clients while advancing their own professional growth. Chris’s expertise spans a broad spectrum of federal and state income tax issues, including choice of entity, pass-through taxation, mergers and acquisitions, tax credit incentives, sales and use tax, nonprofit and tax-exempt organizations, and certain international matters.

Approach

Chris recognizes that tax law is often complex and can significantly impact a client’s business and personal life. With a pragmatic and results-oriented perspective, Chris helps clients navigate taxation challenges by balancing business priorities with tax benefits and risks. By providing clear communication and practical solutions, Chris ensures clients are well-informed and confident in their decisions.

Background

Chris began practicing tax and nonprofit law in 1999 at the national Polsinelli law firm in Kansas City before returning to Iowa to join BrownWinick in 2009. His educational journey includes a B.A. in Accounting from the University of Northern Iowa, where he passed the CPA exam after balancing academic and athletic commitments. Chris later earned both a J.D., with distinction, and an MBA from the University of Iowa.

Chris is recognized in Best Lawyers for Tax Law and serves the community as a member of the Board of Directors for both Community Support Advocates, which assists individuals with intellectual and developmental disabilities, and the Iowa Taxpayers Association.

 

Specialties

Taxation: Income, Sales & Use, Property, Excise, Credits, International/Foreign

Nonprofits & Tax-Exempt Organizations

Business & Corporate Entities

Mergers & Acquisitions & Divestitures

Start-Ups

Katheryn Thorson headshot

Katheryn Thorson

Katheryn is a member of the BrownWinick Law Firm and serves as the Co-Chair of the Estate Planning and Fiduciary Litigation Practice Group. Katheryn specializes in estate planning, real estate, and corporate matters. Their estate planning practice involves advising individuals and couples from diverse backgrounds to create personalized plans for efficiently transferring wealth. Additionally, Katheryn assists both individual and corporate fiduciaries and beneficiaries with probate and trust administration, skillfully addressing any challenges that arise during the process. Their real estate and corporate practice focuses on general commercial real estate and business transactions.

Approach

Katheryn recognizes that while clients often view estate planning, trust or estate administration, real estate, or business transactions as straightforward, every family, property, and business is unique. Whether assisting first-time parents with their initial estate plan or guiding clients through the emotional aftermath of losing a loved one, Katheryn is committed to providing a personalized legal experience. By ensuring clients fully understand their documents and options, Katheryn aims to remain a trusted resource long after transactions are completed or documents are signed.

Background

Katheryn has received numerous accolades, including being recognized as a “Rising Star” by Super Lawyers® in Estate and Probate and being included in Best Lawyers® – Ones to Watch for Real Estate Law, Tax Law, and Trusts and Estates. The Estate Planning and Fiduciary Litigation Practice Group, which [Name] co-chairs, has achieved Band 1 status, the highest ranking in Chambers® USA.

Katheryn earned their Juris Doctorate from Drake University in 2013, highlighted by representing the United States in the International Client Counseling Competition in Scotland after winning the Regional and National Client Counseling Competitions. Katheryn graduated cum laude from Simpson College in 2010 with a Bachelor of Arts in Political Science and Economics, specializing in Finance.

A central Iowa native, Katheryn was inspired to pursue a career in estate planning and trust law through their parents’ work in the financial services industry. Growing up around their grandparents’ family farm further shaped their interest in business and real estate law.

Community Involvement

Beyond their legal practice, Katheryn is actively involved in the community through various leadership roles, including:

Past President of Prevent Child Abuse Iowa,

Board Member of the Norwalk Student Education Foundation,

Board Member of the Board of Adjustment for the City of Norwalk, and

Board Member of The Ashcraft Library Project.

Specialties

Trusts, Estates, and Charitable Giving

Estate Planning

Probate, Estate, and Trust Administration

Estate and Gift Taxation

Business Succession Planning

Trust and Estate Litigation

Real Estate, Construction, and Environmental

Acquisitions and Dispositions

Leasing and Property Management

1031 Exchanges

Eminent Domain

Business Transactions

Business and Corporate Law

Mergers and Acquisitions