The DIRTT Project gives the American Farmer
full control of their succession plan
from beginning to end.

You’ve worked hard, raised your family, served your community, and grown your operation. And now you know it’s time to make a plan to transition the business you built to the next generation.

Planning for the future while trying to make sense of the unknowns can be hard. And succession planning can be costly and time consuming.

Until now.

Succession planning is now affordable with tools from The DIRTT Project. With our Dedicated Internal Resource for Training and Transition (DIRTT), you will:

  • Create a business transition plan for the next generation

  • Gain peace of mind knowing your legacy is preserved

  • Build a stable, sustainable foundation for your family

  • Manage expectations of family and team members

Sign-Up to receive your FREE
Succession Planning Assessment form.

The Assessment evaluates the five critical components of your business and its future – ownership, management, financial security, estate planning, and family dynamics.
It helps you determine how well-prepared you are to begin
a succession planning journey for your business.

What’s included in The DIRTT Project?

  • All-inclusive succession planning guidance, at an affordable price

  • 5 step-by-step online courses that seamlessly guide the process and can be done at your own pace

  • Straightforward guidance for the hardest transition planning situations from an advisor who knows agriculture

  • 60-page comprehensive workbook containing worksheets and tools to guide the development of your succession plan

  • 32 videos addressing critical questions and best practices to consider when developing your plan


“Transition Point is a business that is full of candor, honesty and integrity. They’ve helped us work through difficult family situations. After working with the Transition Point team, I absolutely would not want to be without them.”

– Multi-generational agribusiness owner

We are so appreciative of your excellent guidance. Thank you for helping us on our journey!

– Four sisters from NW Iowa working through a farm transition

“It’s always been a fear of ours that our business wouldn’t be able to continue successfully after our passing. Transition Point has shown us through planning, we now have nothing to fear. They have helped immensely by getting things in place for a successful business’s transition to the next generation – our kids.”

– MN dairy farmer

The DIRTT Project was developed by Rena Striegel – a trusted business advisor with proven experience with agriculture clients.

  • 20+ years of experience working directly with farmers and ag leaders

  • Internationally recognized consultant and certified business coach

  • Raised on a Midwestern dairy and hog farm

Photo of Rena Striegel

Your farm. Your family. Your legacy.
There’s no better time to preserve their future through succession planning.

Don’t waste another minute.

Transition Point Business Advisors

4125 Westown Parkway, Suite 104 · West Des Moines, IA 50266 · Phone: (515) 225-4486

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