Rena Striegel
Rena Striegel, creator of The DIRTT Project, is an internationally recognized business coach and consultant with more than 20 years of experience working directly with farmers, ag leaders, senior executives, and entrepreneurs to identify and implement strategies that create growth and profitability. As President of Transition Point Business Advisors, she leads client projects in the areas of strategic planning, business succession, continuity planning, and employee/leadership development.
Her talent lies in helping business owners and executives make connections between concepts and application to help them achieve the level of operational excellence that allows resources to be focused on growth and transition rather than on fixing problems.
Her direct and honest bottom-line approach has helped the leaders and management teams of farms and agribusinesses across the U.S develop and implement plans for transition while improving their overall performance through clear executable strategies and higher employee contribution.
Her practical and often humorous approach to leadership makes her a sought-after keynote speaker at conferences.
Rena grew up on a dairy and hog farm in What Cheer, Iowa. She is a certified business coach and holds an MBA from the University of Iowa. In addition to her hands on work with business owners, she hosts the Ag Inspo podcast and is a frequent contributor in farming publications such as Top Producer Magazine, Progressive Forage, Farm Journal, and Cattle Business Weekly.