This two-day certification course gives professionals a clear, repeatable process for helping farm families move through succession over time. The emphasis is not on producing a tax plan or drafting legal documents. It is on knowing how to lead the process – asking the right questions, facilitating productive conversations, navigating interpersonal challenges and helping a family turn difficult issues into decisions and action.

• A succession process that works. Define the stages, sequence and pace of a comprehensive engagement – from initial discovery through implementation and ongoing accountability.
• Conversations that move families forward. Create clarity around goals, roles, expectations, ownership, leadership, fairness and the future of the farm.
• Tools for communication and conflict. Address differing perspectives, avoidance, family dynamics, trust concerns and the interpersonal barriers that keep decisions from being made.
• Business strength and readiness. Analyze the strengths, vulnerabilities and overall readiness of the business to support a successful transition.
• Professionalizing the family business. Help families adopt practical best practices for governance, decision-making, accountability, financial visibility, role clarity and management discipline.
• Operational performance and leadership. Identify opportunities to improve performance, strengthen leadership capacity and prepare current and future leaders for greater responsibility.

• Guide a farm family through a structured, multi-stage succession process while keeping momentum and accountability over time.
• Recognize when communication, relationships, leadership or business practices are preventing progress – and know how to intervene productively.
• Work effectively alongside attorneys, CPAs, lenders and other advisors while maintaining responsibility for the people-centered process that connects their technical work.

Rena Striegel is the President of Transition Point Business Advisors and one of the nation’s leading experts in agricultural succession, strategic planning, and next‑generation leadership development. With more than 20 years of hands‑on experience working with multi‑generational farms, ag leaders, and family‑owned businesses, she is known for helping organizations move from uncertainty to clarity, from stalled plans to confident action.

As President, Rena leads Transition Point’s work in strategic planning, business succession, continuity planning, and leadership development. She is recognized for her ability to translate complex concepts into practical, executable strategies that strengthen communication, improve operational performance, and prepare families for long‑term success. Her direct, honest, and highly relational approach has helped farms and agribusinesses across the U.S. build the systems, skills, and alignment needed to navigate growth and transition with confidence.

Rena is the creator of The DIRTT Project®, a signature framework designed to help families prepare for ownership transition by improving communication, clarifying expectations, and building leadership capacity. She is also a sought‑after keynote speaker known for her practical insights and often humorous take on the realities of leading and working within family enterprises.

Raised on a dairy and hog farm in What Cheer, Iowa, Rena brings lived agricultural experience to every engagement. She is a certified business coach and holds an MBA from the University of Iowa. In addition to her consulting work, she hosts the Ag Inspo podcast and contributes regularly to leading agricultural publications including Top Producer Magazine, Progressive Forage, Farm Journal, and Cattle Business Weekly.